indie influencer marketing
70% Rise From Gaming Micro‑Niche Isn't What You Thought
Gaming micro-niche influencer campaigns deliver higher ROI than mass-market approaches. In 2024 analysts measured CPM, brand lift, and audience loyalty to show that niche creators outperform the broad-reach crowd. A 2024 Analytics Ventures study found micro-niche CPMs average $4.67, double mainstream rates, confirming that focused audiences translate to premium